PRSA Member Spotlight highlights the journeys of our members who continue to shape and influence the public relations profession. Ashley Walker, a proud graduate of the University of Tennessee, Knoxville, has been working in public relations and social media for the past decade at the Tennessee Valley Authority.
Ashley began her college journey at the University of Tennessee, Knoxville, in pre-pharmacy, but after her freshman year, she realized that wasn’t the path for her. When someone suggested public relations as a major, she said, “I didn’t even realize that it was a field!”.
After changing her major, Ashley was a proud and engaged member of the college’s PRSSA chapter. She credits the student chapter for helping her get her first internship with the Tennessee Valley Authority.
Ashley has spent her whole professional career at the Tennessee Valley Authority. During her formative years she discovered her love and passion for crisis public relations, she thrives being the calm level-headed communicator amidst the chaos.
When asked how her personal values have influenced her career, she emphasized trusting your instincts when facing challenging situations, even if it means disagreeing with others in your organization. She encouraged fellow communicators, “You’re at the decision table for a reason. Your voice matters, so don’t be afraid to speak up.
After more than a decade working in social media, Ashley has seen its role and significance in communication evolve. “In the past, social media was very much a ‘check-the-box’ action. There was this belief that if we build it — if we post something — people will come and see it. Now, it’s so prevalent that we’re fighting for people’s attention online, and you must constantly evaluate how you’re cutting through the noise.
Reflecting on her journey with PRSA Volunteer Chapter, Ashley said it was a natural step to join the professional chapter after being so involved in her PRSSA chapter in college.
Being a part of the Chapter has allowed her to network with so many professionals in the community and expand her professional connections outside of the Tennessee Valley Authority. She explained that talking with professionals from different industries is a great way for her to learn new approaches to situations.
Ashley’s advice to any new members of any chapter is to attend both the educational and social events hosted by the chapter.
“Take advantage of the networking opportunities, sit at different tables with people you don't know! Everyone at the Volunteer Chapter is so welcoming and eager to help you in your professional growth”.
PRSA Volunteer Chapter is proud to spotlight Ashley and her success within the field.