The PRSA Membership Spotlight highlights outstanding members who are making a difference in the field of public relations. Kyle Basila is one of many PRSA members achieving great things in the industry. Basila serves as the Director of Communications and Public Relations at Realty Executives and is approaching his fifth year in this role. A proud graduate of the University of Tennessee, Class of 2021, Basila majored in public relations, setting the foundation for his successful career.
In his role, Basila leads a dynamic team responsible for internal, external, and corporate communications. Basila also oversees the brand and manages the social media presence for Realty Executives and Realty Executives International. His communication efforts are strategically aimed at professionals within the real estate industry, including real estate agents and other industry stakeholders.
Basila has been a dedicated member of the Public Relations Society of America (PRSA) Volunteer Chapter for four years. Prior to joining PRSA, he was actively involved in the Public Relations Student Society of America (PRSSA) during his college years. The opportunity to engage with experienced professionals and hear industry insights first drew him to PRSSA. His enthusiasm carried over into PRSA, where he continues to expand his knowledge and network. He actively participates in PRSA events, particularly enjoying networking opportunities such as happy hour gatherings. One of his most memorable experiences was attending the 2025 Communicator of the Year Awards, where he commended award winner Eddie Mannis for his meaningful contributions to the community.
Throughout his career, Basila has seen various challenges and opportunities within the industry. He emphasizes the importance of intentional messaging when addressing political topics from an organizational perspective. Another key challenge Basila notes is demonstrating the value of public relations to companies that may not fully recognize its impact. To address this, Basila focuses on showcasing tangible results through annual social media strategy recaps. Additionally, he acknowledges the developing nature of social media and the necessity for PR professionals to stay informed about new trends and updates. “Social media is ever-changing as we know it, and I think this year is going to be a big year of change,” stated Basila. Interestingly, he has also observed a resurgence in traditional media, such as print advertisements, which continue to capture audience attention effectively.
Reflecting on his journey, Basila shares a piece of advice he would give his younger self: "Stop worrying so much about the future and trying to check every box.” Instead, trust in your skills, and things will fall into place. During college, he was highly driven, immersing himself in various activities to prepare for his career. While his ambition remains the same, his perspective has evolved. He now understands that persistence and relationship-building naturally lead to growth and success.
Outside of work, Basila enjoys the beauty of the Great Smoky Mountains. He serves on a few committees with Friends of the Smokies and is a board member of Dogwood Arts. Additionally, he loves entertaining friends and embracing the outdoors.
PRSA is proud to spotlight Kyle Basila, a dedicated professional who continues to make a positive impact in the public relations industry. His expertise, passion, and commitment to community engagement exemplify the values of PRSA and inspire fellow professionals.